Do you really require professional seo services now that your website has been launched?
When looking for seo services what criterion should you keep in mind when short listing a professional seo service company? When there is so much hype on black hat techniques how can you distinguish between what techniques are correct and what can get your site black listed on Google and other Search engines.
Just keep it simple
The methods require to rank high on Google may be complex but the path is pretty simple. When selecting a seo service company just check carefully if some of the basic guidelines mentioned below are being followed to attain the goal for high ranking:
Site Structure
The first thing any professional seo service company will do is analyze the existing site structure in terms of user behaviour as well as search engine spiders. The site structure should be optimized so that spiders can crawl content on the site and easily access all the information pages on the site.
The way a site is structured, affects the way search engine spiders crawl the site and that in turn affects the site rankings. If your navigation a
ppears higher in the code of your web page than the content then it is given a higher priority. The goal is to make the core sections of your page appear higher in the code than the portions that are not critical to the optimization of each page. All the site optimizations should ensure that the site structure should be such that spiders “read” the content before the navigation.
Site Relevancy
Relevancy is with reference to the information provided on a webpage with respect to a topic. If your entire site is about mortgages for example, you’re going to find it easier to rank for related phrases.
Content Optimization
Content in header tags as well as bold, italic, anchor text and other formatting options all add value to the text. A professional seo services company should be optimizing the body content of a webpage in addition to the basic title and Meta tag optimization.
Keyword Optimization density
Optimize your content with right targeted keywords. Keyword density is the proportion of the number of times the targeted keywords are used on the webpage with respect to the total number of words on the page. The optimal keyword density generally seems to hover around the 3 to 5% range.
Code Optimization
A website’s code needs to be as light as possible since long loading times for the user translates to long loading times for search engines especially Google. Small corrections such as choosing Cascading Style Sheets (CSS) to design your website keeps the code light by keeping all of the style properties in one place, allowing for less code repetition, and also making it easier to add new content. These and other parameters should be a part of optimization.
Link bait and Link Building
Most professional seo services include link baiting to attract back links to the site. Link baiting basically creating bait (this can take the form of the form of tools, contests, humorous stories or cartoons or something as simple as a blog) so that other sites naturally link to the webpage offering the bait. You basically create something that naturally attracts backlinks by getting people to talk about it, discussing it on forums, blog about it; post it on delicious, Furl, Digg, Shoutwire and get backlinks from these Web 2.0 sites. It also helps in attracting lot of visitors.
Link baiting is an ongoing process and most seo firm would use different methods for marketing your link bait: Press releases, articles, blog feeds, etc.
All the online marketing and advertising efforts should target at making the website informative for the visitor and search engine crawler. So that it will get you the top rankings for your chosen or site targeted keywords.
