Home Know Us Our Work SEO Link Building Online Marketing Web Design Web Development

Archive for the ‘Internet Marketing’ Category

« Older Entries

Surviving Panda partII

Friday, April 13th, 2012
Post Panda
Your site may be suffering from a Panda penalty incase the following applied to the webpages:
  • The website has too many inbound links with exact target keyword match anchor text
  • The website has engaged in acquiring too many low quality external links with exact keyword match anchor text.
  • The website has the content useless for anyone The design of the website is impairing user experience
  • The webmaster is monetizing website by stuffing excessive adverts at the top of the page
  • The website is filled with pirated content, rip off articles written in horrible language
  • The website has duplicate content issues either through multiple duplicate posts, tags and archives
  • The website has too little natural links from authoritative websites
If yes then how do you go about fixing this?
  • First and foremost work on the content. Make sure you provide information and not just stuff the page with unnaturally fitting keywords.Start updating your website with fresh and reliable content on a regular basis. At the same time rework on pages that have low quality or poor information.
  • Since there is now less emphasis on the value of incoming links (as per the Google algo update), work on a better link profile.” “Try to be as original as you could and place emphasis on production of quality content and links will start coming naturally. Try to vary your anchor text for internal links with naked url and branded url that are perceived natural by the  Google Engine. If possible try to modify the anchor text of your existing links with with naked url address and your brand name. Back out of any link exchange programs and refrain from giving outbound do follow links to other websites. Only allow a summary of your content in RSS feed and don’t be fast in building new links. Don’t link incoming search terms to your blog content but rather just display them as ordinary text under the article content to prove relevance in the eyes of search engine.“
  • Google bots may treat a link towards the top of the page with more value when compared to a link towards the end of the page so article links and guest posting may loose some of their value but not entire.So build new natural links and lower down the number of targeted incoming links.
  • Start a fresh link building campaign, try to acquire as many junk links, naked links, branded links as possible.  Try to create internal links but anchor text should never match the exact targeted keyword. However the old work does not go in vain. Your old links still carry value if you reduce the proportion of keyword targeted anchor text links. The easiest way is to build as many naked and junk links towards the internal pages of your website as possible. These would be:
  • Junk Links - Junk links had virtually no importance in the eyes of Google. These are links that contain general anchor text keywords such as “Click Here”, “Visit the Website”, “I found this website useful” etc. However it seems that Google treats junk links as high authority natural links towards a website.
  • Naked Links -Naked links are search engine friendly links treated well by Google. Usually a naked link has the same anchor text “http://www.mydomian.com/my=page.html”.
  • Brand Links -Brand links contain your brand name in the anchor text.These again would carry value as they are natural links.
  • Latent Semantic Links (LSI Links) - Latent Semantic Links comprise of anchor text synonymous to your targeted keywords. For example if you are targeting “Business Opportunities” than the anchor text you should try to avail is “Viable market for starting a business”, “Business opportunity for young entrepreneurs”, “Business Tips for entrepreneurs”.
  • In addition by adding no follow attribute sections, categories, archives, tags and other areas where low quality content exists will reduce the access to the low quality paages already existing on the site.
  • Be active on social media sites as that is a good indicator that your site provides good information. Contributing to reputed blogs like Businessinsider, Tech Crunch gives valuable backlinks.Getting more likes and shares on Google +, Twitter, Facebook, Pinterest gives the signal that the content is useful. Build a personal author profile on Google + and link it with your website so that Google displays author oriented search results. Add an official Google + fan page and a Google + widget so that users can follow your page.

Posted in Internet Marketing, SEO | No Comments »

How Important is to Protect and Manage Your Online Reputation

Friday, April 13th, 2012

Web has immensely changed the way businesses run. Everyone wants online promotion of their website or brand. Internet is the buzzword for all so business also has begun to use online mediums like blogs, social media to reach wide section of online users. But like every good has a bad to it. SO if online presence can make a business then online negative publicity can break a business also. So before heading to online promotion some pre cautions needs to be followed to avoid a bad online reputation.

1) Make a good plan for your online marketing. This is essential for all type of organization whether it is a big brand or a small. Set your goals, target audience and their type. Choose the online platforms where you want to promote your name. It is suggested to start small then reach out to larger prospects.

2) Before any reaction first observe. Read, listen to what others are doing, saying. Know about your competitors, their promotion. This will help to smartly avoid the mistakes others are doing. Build your plan based on the data gathered.

You should also monitor conversations regarding your business and use Tools like Google Alerts. This will also help you in tackling negative comments positively.

3) Plan your engagement with the online community and set up a calendar for maybe two to three weeks to start .The calendar should focus on the information and news that you want to share. You need to be consistent and committed to the community. Keep your conversation up to date. This helps in building trust. One should always be transparent in his dealings with the online community and if you are promoting a business, tell them. Don’t mislead and suffer if they find out.

4) Be prepared for negative comments and feedback also. Business should act in a prompt and positive manner. If you manage to satisfy the client online, it will go a long way in promoting the business as the one which listens and acts.  If you make a mistake, own up and apologize.

Tools like Facebook, Twitter and blog’s are effective and cost efficient tools for business and if you keep the basics in mind, will help you in managing your reputation online positively.

Tags:
Posted in Internet Marketing | No Comments »

Recovering from Panda Part1

Monday, April 9th, 2012
Recovering from Google Panda
Was your site hit by hit by Panda 3.3?
Panda 3.3 is the latest Google’s Panda algorithm rolled out in February. It specifically targeted unnatural link profiles. It’s not a ranking penalty. It is a loss of ranking due to a decreased value of the inbound links pointing to your site. The inbound links were devalued due to a change in the way Google assesses inbound links. Here’s Google’s statement on what changed:
“Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.”
So what are some of the metrics we can work on so as to regain lost glory:
1.Prevent a  back-button click to Google
The Panda update is about giving the user what they want. Your goal now is to stop the user from a G-bounce back to Google. Understand your user coming from Google. It is far, far better to send them someplace else to get what they need then letting them go back to Google.  A return back to Google to select another result tells Google the searcher’s question wasn’t answered!
2. Avoid the block button to be clicked.
This gives Google signals that the site is delivering irrelevant information. It is a clear, explicit signal to Google that a user was dissatisfied with a search result. Most likely this was a signal that was integrated into Panda 2.
3. Improve your link profile
Shift weightage from just keyword in the anchor text. If too many of your inbound links had “exact match” anchor text, meaning that the anchor text of the links was exactly the keywords you were trying to rank for then this could fit the panda pattern. The value of these links was reduced because of the number of exact match links – so change the exact match anchor text to a varied anchor text.
This also opens up the doors to “Negative SEO” or attack-tactics. It makes it possible to “up” your competitors by building links to their websites with over-optimized exact match anchor text.Check your backlink profile and see if there is an overuse of links linking to your site.
Your link profile should also include your brand name in the anchor text. Providing an anchor text  with your brand name or a variation of the brand name gives Google the cue that the link portfolio has a r variations of it are one signal to Google of a natural link profile.
LSI anchor text are related terms to your target keywords. Google looks for these anchors in backlink profiles as a signal of a natural link profile.
Checklist to avoid the above:
Work on the kind of answers the searcher would want when he enters a keyword in the search box
Make sure they get the answers when they reach the clicked page.
Make the information avaiable above the fold with a clean page layout.
Keep different pages for different keywords.
Do’nt over advertise especially above the fold.
Keep the your site up and responsive.  When your site is down on, your G-bounce rate is 100%.
The link profile should include anchor text with lots of variation, brand-name anchors, LSIs, junk anchors, and naked URL anchors. When you bring the number of exact-match anchors and varied anchors to the same level you will regain some of the value of your links.
Add links from social sites such as Facebook, Twitter, Google+, Delicious etc

Posted in Business, Internet Marketing, SEO | No Comments »

Fresh Vs Stale – how good is your content?

Thursday, December 15th, 2011

Fresh Content

Content is still King but over time content on your webpages needs to be revamped to give a fresher look and feel. In showing up webpages in the SERPS Google does give weightage to content that has been updated frequently. Even making small changes within the existing text especially in important areas like the text above the fold or the headlines helps in  keeping the content fresh. Areas like the navigation, the advertisements etc can remain the same.
If you have added new pages of information to the site and the pages are indexed quickly it adds value to the content and the information being provided on the site. In turn this gets reflected in the search Result Pages.
If you have not updated your site pages for a long time then chances are very likely that when the site is dispalyed in the SERPs the user may bypass the result and click on other results. With the recent algo changes this can be seen as a factor where content on your site can be taken as old content and can effect your ranking on the SERPs.
Last but not the least check the backlink anchor text to your site. What sites are the links coming from. Are these updated frequently. Are the pages still up? A link from a site that has new fresh content has more value than a site with outdated information.

Tags: , , ,
Posted in Business, Internet Marketing, SEO | No Comments »

Optimizing an Existing Google Adwords Campaign

Wednesday, December 14th, 2011

With increased competition, you need to refocus on the marketing spend and existing campaigns. If you are caught in a situation where you have to handle a Adwords account and cut the costs as well, it becomes a different ball game altogether.

Adwords management is all about continuous analysis and involvement. The focus should be on get low wasteful clicks and increase conversions.  You need to first start by downloading the required reports for a certain time period which will serve as a base for reference and analysis.  You can download the campaign report, adgroup report and the keyword report. You can analyze the data using the desired success metrics. Some steps to optimize an existing Adwords campaign are outlined here

1 Reviewing the current keywords and Keyword expansion

The keyword searches constantly change each month and you will need to keep on analyzing them using software like wordtracker or keyword discovery. You will need to add new keywords and delete underperforming ones. This will help in purging the keyword list and combining into better adgroups.

2. Improve keyword performance by Using Keyword matching options

You need to find out if the keywords are using Broad Match and need to implement keyword matching options. This will improve targeting and overall account performance. You can use phrase, exact, and negative matching options.

3. Writing new ad copy for the campaigns

If you are using an old copy, multiple ads and landing pages, it is suggested to create at least one new ad per adgroup and then split test it. You then need to analyze the results with the metric being used. If an underperforming ad needs to be deleted, then you need to analyze the data fully and then make the decision.

This should be done on a monthly basis. The Display urls should also be customized based on the keyword and adgroup being targeted.

4. Daily campaign management to maintain relevancy

You need to manage the bids on a daily basis so that you can increase the chances of finding the ads. You may need to pause underperforming keywords and reduce bids for high cost keywords. The target is to reduce the keywords that are not converting. But keep in mind that data should be constantly analyzed for backing the decisions being made.

5. Account Organization

If you have multiple campaigns, then you might need to restructure and see if they are required. Sometimes only one or two campaigns are sufficient.

6. Create Your New Campaign

You may need to create new campaigns as well. You can use the Google Build out Spreadsheet and then upload using Adwords Editor. You can create new or replace old campaigns as required.

Tags:
Posted in Pay Per Click | No Comments »

Online Marketing – much ado about nothing

Friday, December 2nd, 2011

Online Marketing would include the strategies and solutions offered to market a product or service via the internet and the mobile phone. This would include services such as blogging, guest postings, article syndication, email marketing, banner advertising as well as Search engine marketing.
In seach engine marketing a website is marketed through search engines by improving the ranking of the site through search engine optimization, pay per click advertising, or pay for inclusion listings in directories.
Email marketing distributes information about your products or services through your email. Some methods empoyed for email marketing are newsletter distribution, mass mailings or special offers and incentives.
Banner advertising allows the placement of advertisements on a website at a cost.
Blog marketing includes posting comments, sharing an opinion, or making announcements on forums. This can be done through hosting a blog of your own or by adding comments and URLs in blogs that are related to your business and what you have to offer online.
Article Marketing includes writing articles and publishing the articles on different online sites that relate to articles.
Where business is no longer constrained by geographical limitations and the target audience can span the entire globe, devising a strategy to drive more traffic to a website and proportionately more sales would be the driving force behind
any online marketing campaign.

Posted in Internet Marketing, SEO | No Comments »

Effective LinkBuilding

Wednesday, November 30th, 2011
Effective Link Building
Links get us Rankings on the SERPs. However what kind of links should you source? What adds value to how Google looks at the links pointing to a site. How many linking root domains are there? What’s the anchor text balance like? What links should you prioritise? How is the competition getting their links? Most important what is the budget you have in mind for high end links for high-level directory submissions, press release distribution, etc?
Here are some really simple ways that you can add valuable links to your site:
Placing content on other websites is a great way of building links, especially if you’re a new website trying to build a reputation from scratch. Find out some good sites in your niche and check if they allow guest posts. See what kind of posts they would like. Write on the topic and send the post. Not only do you get a valuable link back but also add credibility to the information provided. To get a  list of potential sites to post content on visit a community of guest bloggers like: http://myblogguest.com
Blog comments where the comments add additional information to the content posted prove to be a good source of traffic and good links. Make sure that the comment has a do follow so that some link juice is passed on to your site.
Articles that are unique can be spinned across various article sites to get a valuable content link. The important thing is to ensure the information in the article is unique and pertaining to the product or service provided on the website.
Press Releases are a good way to promote a site and get those links. Inexpensive sites like PRWeb offer great access to news directories, as well as conventional magazine editors.
Use high level directory submissions.
Make it easy for your visitors to link to you i.e if they want to.

Tags: , , ,
Posted in Internet Marketing, SEO | No Comments »

Google Wallet

Tuesday, September 20th, 2011
Google Wallet is an Android app that makes your phone your wallet. It stores virtual versions of your existing plastic cards on your phone. Simply tap your phone to pay and redeem offers using near field communication, or NFC. Your phone sends payment, and, at some merchants, offers and loyalty information. All you need to do is your smartphone some credit and tap your phone to pay with the virtual credit cards stored on your Google Wallet. You can then top up the card with additional funds from any of your plastic cards. You’ll pay no fees to top up your Google Prepaid Card as of now. Since the Google Prepaid Card is purely virtual, you won’t get an physical card.
When Google Wallet launches, it will support two kinds of cards:
Citi® MasterCard® credit cards, and
the Google Prepaid Card
Citi MasterCard
It’s easy to set up a Citi MasterCard with Google Wallet. If you already have a card, open Google Wallet and enter your account information. After Citi verifies it, your credit card credentials are stored to a secure microchip on your phone. You can then tap your phone to pay. You can check your citi card as well as apply for one if you do  ot have a citi master card.
Google Prepaid Card
The Google Prepaid Card is a virtual card that you can fund with any of your existing credit cards — no Citi MasterCard required. After you activate the Google Prepaid Card in Google Wallet, you’ll get $10 in your account.

Google Prepaid CardThe Google Prepaid Card is a virtual card that you can fund with any of your existing credit cards — no Citi MasterCard required. After you activate the Google Prepaid Card in Google Wallet, you’ll get $10 in your account.

Google Wallet

Posted in SEO, Social Media | No Comments »

Some Important SEO Terms

Friday, June 17th, 2011

Browser: A Browser is a Software Application used to open search engines and locate as well as display other websites. Some commonly used browsers are internet explorer, firefox, Google Chrome etc.

Search Engine (SE) : Search Engine is a program that opens in any browser and  searches documents for specified keywords entered by the users. Some of the search engines are Google, Yahoo, MSN, Alta Vista etc.

Keyword: Keyword is defined as the simple words used by the users to search something on the search engine.

Search Engine Result Pages (SERP): Search Engine Result Pages are the output of the search engine when user enters any query on the search engine.

Search Engine Marketing (SEM): It is a form of Internet Marketing used to promote websites or products by increasing its visibility and ranking in the search engine result pages (SERPs).

Search Engine Optimization (SEO): Search engine optimization is the process to optimize the websites on the various search engine result pages. SEO is used to increase the ranking of any website in various search engine result pages by promoting that website and increasing its visibility on the internet. SEO is of two types: On Page SEO and Off Page SEO.

Inbound Links: When any other website give link to your site on its page then that is called Inbound link. Traffic comes to your site from other sites through inbound links.

Outbound Links: When your website gives link to any other website then that is called as Outbound links for you. Through outbound links, traffic goes from your site to others site.

Page Rank (PR): It is the measure or numeric value of your page given by the search engine (Google) by using its algorithm that represents the importance of your page on the web.

Keyword Density: The term used to refer how often you used a keyword or keyword phrase in the content of your website.

Landing Page: It refers to any page that opens after clicking on any link or advertisement.

Static Website: A website or a web page whose content is fixed and does not change. It can be changed only if changes are done manually.

Dynamic Website: The websites whose content is not fixed and keeps on changing as per the selection of the user.

Back link: The term referred to the links that are coming on your website from another website. Back links directly affects the page rank of your website.

SEO Firm

Tags: ,
Posted in SEO | No Comments »

The Importance of SEO – Use Professional SEO Services

Friday, June 10th, 2011

In this technological era, internet has taken place almost in every house of this world. Even the common people are using internet from their mobile phones, computers, and laptops for searching even the small thing. So Internet has become the most popular media to get information, to buy and to sell products and services. For this, the website must appear among the top in the search engine result pages to attract visitors. Just to make a good website is not the end of the task; you have to promote that website to become more web visibly, to increase the internet traffic and to come at the top of the search engine result pages. Professional SEO Services will help you to achieve this. So if any business or company really wants to grow in this highly competitive digital marketing world, they should reach to the more customers through internet. That’s why; the new and existing firms are taking the help of Professional SEO Services to stay ahead from their competitors.

SEO Firm

Professional SEO Services

As today people prefer internet to find out information about products and services, and to buy products online. So more and more companies are turning to the internet to promote and advertise their new products and services. But if your website is present somewhere on the internet but not among the top positions in the search engine result pages then what is the use of making it, because it’s not approaching by the right users to view your products and services to buy them. So your website must be among the top positions to let the traffic come and increase your business. To achieve this, optimize your website.

SEO is Search Engine Optimization, an internet marketing technique to optimize your site. It is the technique to popularize your site and spread it on the internet to make your website more web visibly. It also helps to increase your internet traffic and also list your website at the top rankings in various search engines. Online marketing is the most effective effort when all other available channels are used to market your product. Search engine marketing is the first step towards e-marketing.

Search Engine Optimization (SEO) is divided in two types of optimization. These are:

1.)   On Page Optimization

2.)   Off Page Optimization

On Page Optimization deals with the optimization that are done on the page of the website. All the changes are visible on the website. It include various services like fresh and relevant content placement, content optimization, Keyword Research and Analysis, Page Specific Meta Tag Creation (like Title Tag, Alt Tag, Anchor Text Tag, Description ), Keyword Density, Implementation of 301 Permanent Redirect, Creation of Proper Internal Linking Structure, Submission of XML Sitemap etc. It is advisable to do the on page optimization before setting the off page SEO campaign. And also try to update your website’s content regularly as soon as possible.

Off Page Optimization deals with the optimization that are done outside the website to increase traffic and to improve website‘s ranking in various search engines. Off page optimization includes various services like: Link Building, Blog Comments, Directory Submission, Article Writing, Article Submission, Social Bookmarking, Press Release Submission, Forum Posting, Business Listings, and Social Media Optimization. The links (links to other sites and incoming links to your website) generated through off page techniques are very helpful to attract more traffic to your site and also to increase search engine rankings.

You can set your SEO Campaign with the desired services you want to take. Hire some good SEO firm to work for your website and make your site more valuable.

Tags: , , ,
Posted in SEO | No Comments »

« Older Entries
Xhtml CSS
Site-Map
Contact Us
Privacy Policy
Case Studies
Reading Material
Cranvas, all rights reserved.