Cranvas Blog » Web Design http://cranvas.com/blog Just another WordPress weblog Thu, 15 Dec 2011 15:28:04 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Email Marketing for getting Links http://cranvas.com/blog/email-marketing-for-getting-links/ http://cranvas.com/blog/email-marketing-for-getting-links/#comments Tue, 06 Dec 2011 17:56:08 +0000 Sabinder http://cranvas.com/blog/?p=327 Email Marketing for getting links

Email marketing is a form of direct marketing which uses email as a means of communicating commercial messages to an audience. Through email marketing you can get some really good links to your site. Constructing an email with the right anchor text linking to the relevant webpages on the site gets good link juice to the site. Varying these links in such a way that some would be brand links that are just pointing to the home page, some as random distribution, and some as social shares (which might not be counted as links) but might have some impact on rankings.
Make sure that you have something of great value that you are delivering over email, and then make sure that you’re not just promising it, but you are actually delivering on that promise. Placement of information can contribute to people taking action on the information being provided.
Overlay, Images, the right Headline are some of the areas are important in placement. Good information will get your potential linkers to pass something valuable to their community and increase the link flow.  Share embedded content. If you have badges or tools that you wish to share then share that stuff over your email list.
Provide incentives that offer value. If it is worthwhile it will definitely be shared across various communities. Offers like complimentary white paper, free ebooks, awards, stories all work as good incentives.
Make sure the message is delivered to the right target audience. If done right email marketing can be used as an effective link building method and can serve as a wonderful way to communicate with your customers and bring in new sales.
]]> http://cranvas.com/blog/email-marketing-for-getting-links/feed/ 0 Get found Locally via Google Listings http://cranvas.com/blog/get-found-locally-via-google-listings/ http://cranvas.com/blog/get-found-locally-via-google-listings/#comments Thu, 24 Nov 2011 06:23:12 +0000 Sabinder http://cranvas.com/blog/?p=293
We all know that whenever  we search for a phrase with a location in it, Google shows maps with local listings. For example you may be looking for am interior decorator.
If you search for the keyword
“interior decorator Austin” you get to see the location based results. Using a map based system results are displayed different from what you see in  the pagerank systm.
For a map-based system,
location plays a huge role in if and how you rank.
So how do you get to see your business rank on Google for location based searches.
Start editing directly in Google Local Business Center
Here are some tips on how you can create a great listing:
Titles: Use common business names logically. Try and integrate a primary keyword or phrase that people would be searching for.
Addresses: Get the absolutey correct. Be as descriptive as possible, and check to make sure the location is plotted accurately and correctly. You can make corrections using the “Fix incorrect marker location” area of your listing editor.
Web Pages: Connect your business to a URL.
Phone Numbers: Add in all the phone numbers that are important and used. Adding them all in will only help to educate your consumers and help make things easier for you once they want to do business with you.
Categories: These are important so choose and update them wisely. Test out how different categories will impact your listings over time, and work to implement the best approach across the board.
Photos: Add as many photos as you can. These speak volumes for your business. Be as descriptive as possible in these.
Custom Fields: Get creative and play around with this. Upload menus, sales and specials, seasonal rates or coupon codes? The options are only limited by what you can think up and add in!
On how to add a Google listing just follow the instructions mentioned here.
Keep in mind that local search is a socially driven tool. The more reviews and feedback users provide, the more likely Google will be to promote your listings. This would be akin to the links in a PageRank system where links are like vote banks for you site. the more the  quality of votes the better is the ranking.
]]> http://cranvas.com/blog/get-found-locally-via-google-listings/feed/ 0 How important is the “Linking Text ?” http://cranvas.com/blog/how-important-is-the-linking-text/ http://cranvas.com/blog/how-important-is-the-linking-text/#comments Tue, 22 Nov 2011 06:43:04 +0000 Sabinder http://cranvas.com/blog/?p=284 Linking Text
We all know the value of linking and the difference a good set of links can make in the ranking of a site. Adding the keyword in the linking text adds even more weight to the value the link provides. However there can be “too much” of the Anchor text. To give the links a natural feel vary the anchor text. Just a slight variation without affecting the keyword can maintain the ranking at the sought after ‘position” on the SERPs. If there are 100 links linking to your site and all links link with the same text then it seems that you are trying to manipulate results and this would probably not get you the top spot that you are aiming for. If however you change the linking text slightly for every 20 to 30 links then it gives the impression that the links are natural and since the main keyword is the same the probability of the page to rank on top spot gets even higher.
This is because when natural linking occurs, people just don’t magically use your targeted keywords. Search engines eepecially Google knows this and looks for this natural variation. If it isn’t there, all the optimised, one-way, high pagerank links in the world won’t fool Google into believing your impressive link profile isn’t the result of an SEO campaign, and rankings will suffer as a result.
]]> http://cranvas.com/blog/how-important-is-the-linking-text/feed/ 0 Get an Affordable Website Design for your Business http://cranvas.com/blog/get-an-affordable-website-design-for-your-business/ http://cranvas.com/blog/get-an-affordable-website-design-for-your-business/#comments Fri, 17 Jun 2011 12:01:16 +0000 Sanjana http://cranvas.com/blog/?p=260 If you have set up a niche business of yours, spend million dollars to add new services, new technologies and hire industry best people, chosen a prime location to set the store and done thousands of many more things to convert your dream of having a business of your own into a reality. But in today’s hi tech world if you do not have a website of your business then you might be losing potential customers and wasting your time and money. Be it a b2b or b2c every one needs to have a cutting edge, latest technology web page of their business which acts as an “e-face” for them.

Websites play leading role in getting online business successful. It works perfect for all kind of business like whether you are selling products, providing services, having a non profit organization, want to spread awareness about you, consultation. You name it and a website will project everything in your mind what you want the outer world o know about. It is a cost effective solution and very much like virtual assistant who works 24×7 for 365 days.

If there are thousand of people who want to build a website for them, then there are thousand of out there to build a website for you, who provide various plans and different types of website template and design services at different prices. Then it becomes important to choose the best web design company who provide affordable website design services which are customized according to your requirement and most importantly satisfying all basics required for a visitor to easily convert into a customer.

The website design should be the reflection of your business, your industry, user and search engine friendly so the company one choose should be a renowned for their work, have a positive previous work feedbacks. They should work with the new technologies which are ever developing to provide best of visitor’s experience. If you have a store then you can sell your products online also, by having a website design with shopping cart integration.

Some of the numerous important aspects need to be considered while website designing are mentioned below:

  • Web Structure
  • Relevant and Error-free content
  • Interactive Color scheme
  • Web Templates
  • User friendly Navigation
  • Simple and Easy to Use
  • Less Flashing

Cranvas guides you through affordable website design services being provided to get you a website which can double your traffic and sales. Also contact for professional seo services to make your site more search engine friendly and gain top rankings.

]]> http://cranvas.com/blog/get-an-affordable-website-design-for-your-business/feed/ 0 Create an Effective Web Presence http://cranvas.com/blog/create-an-effective-web-presence/ http://cranvas.com/blog/create-an-effective-web-presence/#comments Fri, 29 Apr 2011 11:51:36 +0000 Sanjana http://cranvas.com/blog/?p=148

Creating web presence is easy and within everyone’s reach. This all happened because of the technological advances that we all have witnessed in the past few years. But there are innumerable websites out there on web which are continuously competing with each other for the traffic. A website’s chance of success will depend on its web design and the optimization. Let’s have a look at both the aspects one-by-one.  

A robust and professional web design will have:

* Good design principles
* Clean, sleek, and contemporary
* Clear identity and technically superior graphic web design
* Easy navigability
* Built-in search-engine friendliness as standard
* Great content
* Loads quicker, downloads and uploads
* Text, pictures, graphics and meta tags optimized
* Code streamlined for easy indexing

A good internet marketing strategy includes:

* Increase the incoming and internal links to your website.
* Include meta tags.
* Keep your keyword density to 2-3 %.
* Generate Site map for your web page.
* Optimize the header tags i.e. H1 to h6 tags.
* Add ALT tag for image.
* Have a fresh content.
* Keep your links closer to the root URL.
* Register the domain name exact with the keyword you want to target.
* Check for Broken Links.

Finally the most important thing, choosing the right web design firm. Remember that you need a firm with expertise in both web design and internet marketing. In fact the ideal firm should offer SEO consulting and internet marketing too.

For Affordable Website Design Services visit the portfolio.

]]> http://cranvas.com/blog/create-an-effective-web-presence/feed/ 0 Optimizing Images http://cranvas.com/blog/optimizing-images-2/ http://cranvas.com/blog/optimizing-images-2/#comments Wed, 27 Apr 2011 06:57:03 +0000 Sabinder http://cranvas.com/blog/?p=139 Optimizing images for maximum leverage

"Optimizing Images"

Optimizing images

SEO does not have to be limited to text only. A picture can speak volumes especially if the images are optimized with the right keywords.

Using a relevant and clean image sends a message faster than text does. The picture should be able to convey what a post or information is about.

Using a relevant and clean image sends a message faster than text does. The picture should be able to convey what a post or information is about.

Aligning the picture to the top left or right is a good idea as it keeps the focus and conveys the message at the first glance.

Pick a related keyword or keyword variation related to the content of your blog post or webpage. Instead of naming the picture as pic1 or pica use the keyword that sums the information on the page. This keeps the focus on the keyword.

Use alt text so that search engines can identify what the image is about. There is no need to overstuff with keywords. Just a few relevant words in the description should be good enough.

Images should not be too heavy to load. Keep the file size under 25K.If you can resize an image instead of scaling it down the great!

By defining the exact size of the image through HTML it makes load time quicker as instructions for search engines become clearer.

]]> http://cranvas.com/blog/optimizing-images-2/feed/ 0 Benefits of Having a Website http://cranvas.com/blog/benefits-of-having-a-website/ http://cranvas.com/blog/benefits-of-having-a-website/#comments Tue, 22 Feb 2011 07:27:33 +0000 Sanjana http://cranvas.com/blog/?p=84 1. Cheaper and Flexible than Print Advertising: The internet is different from print advertising in value it offers with respect to space, cost, and effects. Whole of the world is connected via net so your advertisement is accessible for a longer period of time and is circulated to double or triple the amount of viewers compare to print media. Even you can change the content of you ad yourself whenever you want and can potentially reach a wider spectrum of audience.

2. Spreading out More: The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer that has Internet access.

3. 24x7x365: By having a 24×7-365 a day running website for your business you can have no more turning customers away when its time to close shop. Instead of putting messages on holidays tell them to visit your website for information they are looking for.

4. Add Value and Satisfaction: By offering convenience, a point of reference and that touch of individualized customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction. It improves your credibility also.

5. Growth Opportunity: A website serves as a great place to refer potential investors to, to show them what your company is about, what it has achieved and what it can achieve in future.

All who want to get a website design for there business should look out for a custom web site design company who offers affordable website design services which provides you a fresh, vibrant, converting website.

]]> http://cranvas.com/blog/benefits-of-having-a-website/feed/ 0 Increase visitors to a website http://cranvas.com/blog/increase-visitors-to-a-website/ http://cranvas.com/blog/increase-visitors-to-a-website/#comments Thu, 17 Feb 2011 06:34:11 +0000 Sabinder http://cranvas.com/blog/?p=67 Every business needs customers inorder to grow. This is not a difficult task for an online business. To increase visitors to your website you just need to make sure you are looking in the right place. People who require your product will and can draw some value from it will be willing and easy customers.

So how do you increase visitors to your blog or your site. Be found. Identify the typical user likely to use your service. Provide information that will be of use to the visitor.

Don’t stop at one form of marketing.  Combine on page and off page strategies to enhance your organic results while at the same time engaging in pay-per-click marketing that is targeted and effective.  In combination, these techniques can take your marketing to the next level.

If you think that you have enough resources and time to spend on social media optimization to get traffic – find out a niche network where people deal specifically in your domain. For example if your site is selling pet products, you can think about joining and developing a profile at www.dogster.com. This will also help you develop a working network with other professionals in your field. To add to this, it would also work to create an online cumulative brand identity of your business and take  to the next level.

]]> http://cranvas.com/blog/increase-visitors-to-a-website/feed/ 0 Google Instant Now On Product Search http://cranvas.com/blog/google-instant-now-on-product-search/ http://cranvas.com/blog/google-instant-now-on-product-search/#comments Mon, 14 Feb 2011 07:05:40 +0000 Sabinder http://cranvas.com/blog/?p=60

Looking to buy a product? Filter your search on Google by “shopping“. Google  on Google Instant will allow you to search for new products similar to the instant feature available within Chrome.

Instant enables the browser to load a web page as soon as one starts entering its URL. Besides this, instead of a site’s URL, if you are entering a search string, search results will start appearing as you type.You’ll also be shown a range of possible queries in grey to refine your options, all before you ever hit the “Search” button. The screen is constantly updating as you type and usually changes (but not always) after each new character is typed.
Google estimates that Google Instant will save people an average of 2-5 seconds per search. The reason? We read faster than we type, and predictive search pretty much takes typing out of the equation.
]]> http://cranvas.com/blog/google-instant-now-on-product-search/feed/ 0 Launch of CSS3 Design – A New Revolution http://cranvas.com/blog/launch-of-css3-design-a-new-revolution/ http://cranvas.com/blog/launch-of-css3-design-a-new-revolution/#comments Fri, 27 Aug 2010 10:51:31 +0000 Sanjana http://cranvas.com/blog/?p=22 Cascading Style Sheets (CSS) is the language of Web design and CSS3 has brought some remarkable new features in designing. It adds the fun element in playing with the CSS animation. These new CSS3 features are to be treated like design enhancements which is used to add flourish to your site design.

6 different CSS3 properties that you can start playing with right now are:

1. Transparent Colors

2. Rounded Corners

3. Text Shadows

4. Box Shadows

5. Multiple Backgrounds

6. Rotate Anything

Support for these CSS3 features was introduced in Opera 10.50, and you’ll also be able to rely on most of them in the latest versions of Firefox, Safari and Chrome. Refer the pic below:

css3

In the real web most of us are stuck having to support Internet Explorer, which doesn’t yet support any of these properties. The best place to use them is therefore an environment where you can control what browser will be used. A prime example here is Opera Widgets, which run on the Opera core engine and therefore include modern browser features. An intranet is also a good example, so long as you can get your staff or society members all using a good modern browser!

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